Buying guide

Plant Protein Chocolate: the ingredients list, line by line

A walk down a plant protein label, from the named sources at the top to the allergen statement at the bottom.

4 min read6 sections1 kg

Start at the top of the list

Ingredients appear in descending order by weight, so the first entries on a plant protein label are the protein sources themselves. Those names are the product.

On a chocolate variant you then expect a cocoa ingredient, a flavouring and usually a sweetener, each named in its own right.

What each line is doing there

Reading a list is easier when you know which job each entry has. None of these are padding and none of them are secrets, they are simply declared.

Named plant proteins, for example pea or rice, in order by weight
A cocoa ingredient, which is what makes the flavour chocolate
Flavouring, declared as such
A sweetener, named individually where one is used
A thickener or emulsifier, where the mix needs one

Same base as the vanilla, different flavouring

This powder and Plant Protein Vanilla share a base. The flavour variants are the same formula with different flavouring, which is why pack size and price match.

The allergen statement can still differ between them, because flavouring systems are not identical. Check it on the flavour you are buying.

The bottom of the label

Underneath the list sits the allergen statement, emphasised in bold or similar. For a plant powder, soya is the common one to look for, with pea and rice named as ingredients above.

The nutrition declaration sits nearby and is based on a stated portion. Pack weight, here 1 kg, is the total powder and not the protein content.

Against the dairy version

Whey Protein Chocolate is the natural comparison, because it holds flavour steady and changes the source. Milk against plant sources, and a different allergen line on each.

Price per portion only becomes meaningful once both labels publish a portion size and the protein it contains.